POWERED BY SOCIAL NETWORKS

New Search Engine Fuels User Sharing of Knowledge and Experiences

SAN FRANCISCO, Calif. – January 21, 2004 – Eurekster, Inc. today launched Eurekster™ (www.eurekster.com), the first and only Internet search engine powered by social networking technologies. By continuously learning from the behavior of users and their social networks of friends and contacts, Eurekster delivers personalized search results and instant sharing of popular Web destinations and searches among extended communities.

The new Eurekster service combines the proven business model of Internet search with the powerful and user-attractive new trend of social networking to yield an entirely new type of search engine.

Eurekster will utilize both commercial and non-commercial search results from Overture, a global leader in commercial search services and a wholly-owned subsidiary of Yahoo! Inc.

Eurekster represents the logical evolution of Internet searching by enabling social networks of Eurekster users to actively participate in the determination of search results that are more relevant to them than those offered by existing Web search services. As such, the service affords users a level of control, personalization and relevancy not available from other search engines.

The new search service allows users to confidentially and privately share their knowledge and experiences with each other – simply by using Eurekster to search the Web and navigate to sites of their choosing. To do so, Eurekster relies on unique, patented Learning Search™ technology, keyword suggestion processes and patent pending technologies that link search algorithms to social networks.

Eurekster is well suited for use by both informal and formal social networks of users. The service can easily be used by families, classmates, dorm mates, clubs, special interest groups, professional associations, businesses and many other social groups and communities of interests.

“Eurekster represents a bold next step in Internet search and social networking technologies. This new search engine provides truly customized results for each user by drawing on the knowledge, likes and dislikes of that user’s circle of friends and contacts,” said Grant Ryan, CEO, Eurekster, Inc. “Eurekster is a natural extension of our everyday behavior because we all rely on word of mouth to filter and share information. Eurekster users no longer want search results generated by distant, unfamiliar entities. They want a search engine that provides results and destinations that matter most to them and their friends.”

Steven E. Marder, Chairman, Eurekster, Inc. said: “Eurekster is more than just the next technological generation in Internet search services. Eurekster represents a new and innovative business model that combines the proven revenue-generation of commercial Internet search with the viral distribution provided by the burgeoning social networking business. As such, this new service will generate real revenues immediately upon its official launch today and its growth potential is exponential.”

Eurekster will derive revenue from commercial search results provided by Overture, with Overture paid placement listings appearing under “Sponsored Listings” headings on relevant Eurekster search results pages – separate and apart from Eurekster’s user-generated results listings.

Additionally, Overture will provide non-commercial search results to Eurekster. These results will be uniquely ranked by Eurekster for each user query – based on the preferences of that user’s network of friends, relatives and contacts.

PROVEN TECHNOLOGY AND BUSINESS EXPERTISE

The privately held Eurekster, Inc. was founded by SLI Systems, Inc., a provider of learning search services that enhance results and revenues, and RealContacts, Ltd., the developer of a social networking services platform for employment service applications and more.

SLI Systems currently provides patented search technology solutions to such customers as NBC, Veritas, The Excite Network, Comet Systems and Etronics, and is approximately 15 percent owned by General Electric’s NBC. In November, 2003, NBC and SLI introduced a new search platform for the NBC.com and BravoTV.com Internet properties, powered by SLI’s search technologies and featuring commercial search results from Overture.

RealContacts has users in 66 countries for its RealContacts Jobs employment service, with Eurekster becoming the first partner service released on the RealContacts.Net social networking services platform.

As such, Eurekster taps the brainpower of highly experienced entrepreneurs and technologists with over six years of search technology experience and three years of experience in the nascent social networking technology market.

EUREKSTER’S INNOVATIVE FEATURES

Eurekster is an Internet search engine that gets smarter with each use, learning from the behavior of unique social networks to provide a better, differentiated search and navigation experience. The service is the first search engine that links people so they can share their knowledge and experiences.

In addition to search capabilities, Eurekster uniquely informs users of what’s hot among their network of friends and contacts, alerting them to new Web destinations and topics of interest.

Eurekster’s features include:

-- Personalized Search Results Based on Eurekster Usage by a User’s Unique Social Network

-- Search Memory™ That Remembers What a User Found Useful and Retains It For Future Searches and Sharing With The User’s Social Network

-- Listings of Recent Searches Performed by a User’s Social Network

-- Links to Recent Destinations Visited by a User’s Friends and Contacts

-- Listings of the Most Popular “Hot” Searches Performed by a User’s Social Network

-- Listings of the “Hottest” Destinations Visited by a User’s Network of Friends and Contacts

-- Listings of Recent and Popular Searches and Sites Generated By All Other Eurekster Users

Additionally, the service proves tools for users to create their own social networks of friends, relatives and/or contacts with whom to share search and navigation experiences.

Eurekster’s strict privacy policy protects user identities, with each search shared anonymously within social networks. The service also enables users to initiate private searches that do not get shared with others. Users may contact each other by email, with the searcher’s identity protected until he or she chooses to respond personally to any inquirer.

About SLI Systems, Inc.

SLI Systems, Inc. is a leading provider of learning search services for corporate Internet sites, e-commerce destinations and consumer Internet portals. The company’s “Site Search” and “Related Search” technologies empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable usage data. Unlike traditional search software, SLI’s patented site search technology continuously "learns" from the behavior of users to deliver more relevant results. The company’s Related Search solution generates suggestions that help users refine or expand their searches – while improving revenues from paid search programs. SLI customers include NBC, Veritas, The Excite Network, Comet Systems, Etronics, Qantas and other corporate and e-commerce concerns. The privately-held company maintains offices in San Francisco and Christchurch, New Zealand. For more information visit www.sli-systems.com.

About RealContacts, Ltd.

RealContacts Ltd. is a pioneering social software services provider, with its RealContacts Jobs employment service launched in New Zealand in early 2002, and now in use in 66 countries. RealContacts allows useful information to flow within extended networks of contacts while minimizing time and effort and protecting privacy. The unique and patents-pending RealContacts online jobs service connects employers and job seekers through their mutual extended networks of trusted contacts. The company is now developing the RealContacts.Net services platform for third party and partner development of social software applications, and Eurekster is the first service released on RealContacts.Net. Patents are pending on the RealContacts.Net platform, Jobs service and additional applications. RealContacts Ltd. is privately held, with offices in Christchurch, New Zealand. For more information, visit www.realcontacts.com.

About Eurekster

Eurekster (www.eurekster.com), the only Internet search engine powered by social networking technologies, delivers results that matter most to users and their networks of friends and contacts. Eurekster continuously "learns" from the behavior of users and their social networks to deliver personalized search results and instant sharing of their popular Web destinations and searches. The service allows users to confidentially and privately share their knowledge and experiences with each other, simply by using Eurekster to search the Web and navigate to sites of their choosing. Eurekster relies on unique, patented Learning Search™ technology and patent pending processes that link search algorithms to social networks. The privately held Eurekster, Inc. was founded by SLI Systems, Inc., a provider of learning search services that enhance results and revenues, and RealContacts, Ltd., the developer of a Social Networking Services platform for employment service applications and more.

MEDIA CONTACTS:

Robert Silverman, Gramercy Strategies, 212-779-1900, robert@gramercystrategies.com

Stu Ginsburg, Gramercy Strategies, (917) 554-0724, stu@gramercystrategies.com